Retail Sector feature: How retailers can prepare for the golden quarter
This is a pivotal time for retailers. With just months to go until the “golden quarter” running up to Christmas, staff have their hands full showcasing products to buyers and influencers, while IT managers do their best to build resilience into back-end systems ahead of the seasonal surge in web traffic. Last year, UK shoppers spent over £24bn online over the Christmas period, up nearly 4% year-on-year, and representing over a fifth (22%) of total retail sales for the year, according to one estimate.
However, there are other things to consider at this time of year. As the hub for customer services operations, the Contact Centre should be front and centre of any forward planning.
Read the full article on Retail Sector to uncover the challenges and opportunities that lay ahead for Retailers as they prepare for the golden quarter.
