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Every customer has had the frustration of being kept waiting on the line or left on hold when they are trying to connect with brands and businesses via a contact centre. This frustration grows when a customer is eventually connected to an agent, only to have been sent to the wrong department, and then back on hold where the cycle starts again. Since customers know the reason for their call, being routed to the wrong place can be aggravating, meaning when they are finally connected to an agent, the agent is the one that receives the brunt of a customer’s frustration.

This is where an intelligent call routing strategy comes in, enabling contact centres to more efficiently handle incoming queries and streamline the customer journey.

Stephen Murray

Applications Director


Read the full article on contact-centres now.