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With the never-ending advancements in consumer tech – such as Alexa, Siri and countless mobile apps –consumers have become increasingly tech-savvy, causing customer expectations to skyrocket. For brands, this is motivation to assess and re-address the customer experience (CX) – making sure that, regardless of evolving customer expectations, a brand’s contact center is ready to play its part in making the customer journey smooth and memorable (for the right reasons).

To read the full article on our Applications Director’s recommendations to finding the balance between modern-day CX and regulatory compliance, visit Call Center Times.

Call Center Times