Consumer behaviours have undoubtedly changed as a result of the pandemic, with more people than ever using digital channels like social media and chatbots as part of their customer journeys. With younger, digital natives also moving into the consumer market, meeting consumer expectations has never been more important. Cue omnichannel and the benefits that it can bring your business.
Read the full article on Finance Digest where Steve discusses the benefits of omnichannel and starting your omnichannel journey.
Steve is the Head of Applications & Development here at IPI. He is focused on driving IPI’s product innovation and has over two decades in senior roles from start-ups to NASDAQ corporations. Steve has a broad spectrum of commercial, product, solutions and leadership experience and is a patented inventor!
