Debunking the myths about Genesys – We take a look at another popular misconception: the idea that cloud contact centre platforms can’t match on-premise systems when it comes to features and customisation.
Here’s why that argument doesn’t hold water.
Fact #1 – Cloud Services Come Fully Loaded
Contrary to popular opinion, cloud-based contact centre platforms do come fully loaded with features. More than that, some offer the very widest suites of functionality available on the market today, and are more feature-rich than their on-prem counterparts.
If you need a further vote of confidence, you might be interested to learn that we are IPI have even decided to deploy a cloud-based solution in our own contact centres. This gave us access to more features in one solution than we could have got from several point products.
A good cloud-based solution should cover lots of things from, queue management, omni channel, CRM and real-time analytics to outbound campaigns, workforce management and quality assurance. It should also come with customisable user interfaces and dashboard reports.
The idea that cloud platforms lack features just isn’t borne out in practice.
Fact #2 – They Can Be Tailored to Your Precise Needs
A great product isn’t just a collection of features. It’s how it all these features work together to deliver against your business objectives.
This is particularly true in a contact centre environment, so it’s vital to partner with consultants and technicians who have the necessary experience to tailor readily-available, off-the-shelf cloud solutions to your specific needs, and who have the expertise to mesh together different solutions and features so they work seamlessly and cohesively. This includes the integration of CRM systems, workforce optimisation tools, IVR self-service, wallboards, text analytics and robotic process automation.
More importantly still, these partners should be able to deliver strategic advice on matters other than just technology. For example, they should have good, practical ideas about how to refine processes or boost engagement. This value-added approach will ensure your investments in the contact centre also support the company’s overall business objectives.
Furthermore, your partners should also be able to demonstrate that they have a proven programme to help customers migrate from on-prem to the cloud, while always protecting their previous IT investments. To give you one example, this diagram shows how we typically manage customer migrations to the Genesys Cloud.
Putting Even More Features Within Reach
Look also for partners which have teams of inhouse developers, who specialise in replicating existing system integrations and configurations, eliminating disruption and risk. This helps you extract even more value from your cloud investment, for example, by eliminating the need for agents to keep switching between apps or inputting the same data multiple times.
In an ideal world, everyone should share a single real-time view of customer journeys and CX performance across all channels.
Customer integrations can be complex and challenging because they need to bring together a whole host of different vendor solutions.
The good news is public cloud-based contact centre solutions typically allow you to interconnect more systems than you ever could with a traditional on-premise solution.
Indeed, contact centre solutions providers are exceptionally eager to provide as many ready-made applications and integration templates as they can. Typically, these options run into the hundreds.
In summary, don’t be put off moving to a cloud contact centre because you’re worried about losing features and customisation. Nothing could be further from the truth.
So, while you may have your own reservations about moving to the cloud, with Genesys there’s absolutely no need for complexity to be one of them. PureCloud is anything but. And IPI is the ideal partner to help build your business case and plug resources and skills gaps, so you get the outcomes you’re looking for.
Debunking the myths about Genesys. Contact us to find out more.
Dave has been part of the IPI family since its inception, since his time as Divisional Director at ML Integration. Taking up the Sales Director role initially, Dave moved into his current role as our Strategic Partnership Director in 2020 and owns P&L responsibility for the Systems PGO. Here, Dave uses his 25+ years of experience in Contact Centre sales to focus on bringing additional value and revenue streams to IPI, and manages IPI’s relationships with our key strategic partners. In September 2020, Dave led the campaign to IPI becoming Genesys’ EMEA Partner of the Year.
