Partnering for the future of CX
With nearly 25 years of experience in the customer experience (CX) industry, IPI has learned what it takes to build meaningful and profitable partner relationships. That insight has culminated in the launch of the Evolving Together Partner Programme, a new initiative that empowers systems integrators, value-added resellers, and service providers to deliver flexible, scalable, and AI-driven contact centre solutions through ElasticCX.
Chris Gray, a key figure behind the programme, recently sat down with Ian Nash, ElasticCX Product Manager, to unpack the opportunity for partners, and why now is the perfect time to join the journey.
The ElasticCX advantage
ElasticCX was born out of market necessity. When IPI identified a gap in the contact centre as a service (CCaaS) space, it built its own omnichannel solution, prioritising simplicity, flexibility, and extensibility. With four major releases a year and ongoing AI enhancements, the platform is constantly evolving in response to partner and customer feedback.
But the real magic lies in its go-to-market model.
“We’re not just asking partners to resell SKUs, we’re enabling them to build their own services, integrate deeply with customer systems, and drive real value,” says Chris.
The programme is crafted to deliver easy-to-deploy, easy-to-support solutions with a clear focus on improving partner margins and EBITDA.
Capitalising on a shifting market
With the UK’s PSTN switch-off fast approaching, and UCaaS platforms under pressure to deliver more value, CCaaS is emerging as the higher-growth opportunity. In fact, CCaaS platforms can offer up to five times more revenue potential than traditional UCaaS offerings.
Even more compelling, SME CCaaS adoption is still below 30%, with some verticals as low as 9%, and yet CX cloud budgets are growing by 20% annually. This creates a sweet spot for nimble, responsive partners to capitalise on growing demand.
ElasticCX meets the moment with a plug-and-play model tailored for rapid deployment and integration.
Differentiation by design
What sets ElasticCX apart from other vendors?
- Flexible commercials: Partners benefit from highly configurable pricing and billing models, with no hidden fees and multiple transparent options.
- Crawl-Walk-Run enablement: Start small, then grow capabilities and revenues over time.
- API-first architecture: Enables seamless integration with UCaaS platforms, CRMs, and marketing tools from day one.
- White labelling: Partners can make the platform their own.
This isn’t about forcing a one-size-fits-all solution. It’s about giving partners control and confidence.
Who Should Join?
While the programme includes a referral model, the true value is geared toward systems integrators and value-added resellers that understand their customer landscapes. IPI’s onboarding process is designed for speed and simplicity, ensuring partners can be up and running quickly.
“The name says it all, Evolving Together,” says Chris. “This is about co-creating success.”
IPI is inviting the channel community to explore the programme, provide feedback, and shape the future of CX delivery…together.
Ready to evolve?
If you’re a partner looking to expand your CX portfolio, deliver value-added services, and grow your bottom line, the Evolving Together Partner Programme is built for you.
Get in touch today to start your onboarding journey and unlock the full potential of ElasticCX.
Jane is Head of Marketing at IPI with over 30 years experience in the IT marketing arena. Passionate about driving change through innovative technologies and highly focused on delivering IPI’s core messages to it’s clients and prospects.
