‘Evolving Together’ sets new benchmark for channel partnerships by accelerating partner growth and profitability through IPI’s ElasticCX
8 July 2025 – IPI, the Contact Centre specialist and solutions provider, today announced the launch of its first partner programme, Evolving Together. The tiered programme will provide partners with the resources and support to deliver IPI’s ElasticCX suite of solutions, including its Contact Centre-as-a-Service (CCaaS) and Unified Communications-as-a-Service (UCaaS) platforms, to a broader market of small to medium sized enterprises (SMEs) across the UK.
Why Evolving Together is a game-changer for UK partners
Evolving Together has been created to accelerate partner growth and profitability – offering 20–30 percent higher margins than competing programmes. It offers flexible and transparent pricing, volume-based discounts and a license model that adapts around business needs, allowing partners to scale with confidence. The platform is secure by design, has industry leading availability, is AI-powered (with transcription, sentiment analysis, and Quality Management scoring built-in) and offers seamless integration with an API-first, low-code/no-code approach. Partners benefit from quarterly product releases, a partner-aligned roadmap, and UK-based support and operations.
“With Evolving Together, we’re not just asking partners to resell solutions, we’re enabling them to build their own services, integrate deeply with customer environments, and deliver real, differentiated value,” said Chris Gray, Channel Manager ElasticCX at IPI. “From our roots in the partner community to our evolution into product innovation, IPI brings a unique perspective to building this channel programme. We have created Evolving Together to help partners grow service revenues through easy-to-deploy, easy-to-support solutions, all while improving margins and driving growth.”
IPI will provide full training for partners looking to provide value-added services, as well as access to ‘go to market’ tools and marketing strategies, to help partner brands stand out from the competition. Strategic marketing support includes co-branded content, vertical campaigns, creative studio access, and ready-to-launch programmes.
Five tier partner model explained
Evolving Together is made up of five tiers and covers the full spectrum of partners engaging with IPI – from referral and technology partners, to Value Added Resellers and System Integrators. The programme tiers are defined as follows:
- Authorised: the entry level tier certifying partners as authorised to sell ElasticCX to customers.
- Accredited: for partners who have completed a comprehensive training programme around the ElasticCX product suite, enabling them to provide additional value-add services to end customers.
- The three remaining tiers – Silver, Gold and Platinum – are determined by accredited partner sales and the number of seats deployed within clients.
About IPI
IPI enables brands to meet their digital transformation goals with creative and innovative Contact Centre, Cloud and Connectivity services and solutions, which are proven to drive exceptional customer and employee experiences, as well as better business outcomes and increased revenues.
Its team of experts add value at every part of the transformation journey, by providing bespoke consultancy services, training and enablement programmes, DevOps and integration, as well as a range of proprietary solutions and managed services, spanning the Contact Centre, automation and AI, workforce engagement, security and compliance, speech and text analytics, voice services, cloud, and outsourced IT.
Founded in 2001, with its headquarters in Reading and offices in London, Manchester and the Philippines, IPI’s clients include some of the biggest brands in the finance, insurance, retail, travel and leisure, utilities, higher education, and public sectors.
For more information, please contact IPI.
Stephen is IPI’s CX (Customer Experience) Solutions Director, with responsibility across product, commercial and development functions. A CX expert and technologist with over 20 years’ experience, Stephen has worked both partner and vendor side at some of Europe’s biggest contact centre integrators and at the world’s largest workforce optimisation and analytics vendor. His focus has been on pioneering the development of AI, self-service and compliance technologies for the contact centre space and he was recently awarded a patent for the co-invention of a revolutionary fraud prevention tool for contact centres. Passionate about helping organisations realise the promise that technology makes, he is a regular contributor and speaker at CX and contact centre events around the world.
