British Retail Consortium feature – How can retail Contact Centres harness the AI opportunity?
Today’s retail consumers don’t just want support – they want experiences that are fast, personalised, and friction-free. With retailers facing a host of macroeconomic pressures and rapidly shifting customer demands, delivering excellent service is no longer a differentiator, but an expectation. And the Contact Centre is under increasing pressure to deliver an improved customer experience (CX).
That’s where artificial intelligence (AI) comes into its own.
Read the full article at British Retail Consortium to find out more!
