British Retail Consortium feature – Peak retail: how a smarter Contact Centre can optimise sales performance
The golden quarter is not just an opportunity to drive sales. There’s a wealth of customer data waiting to be unlocked.
These are challenging times for UK retailers. Persistently high interest rates and, until recently, inflation, have forced consumers to cut back on spending whilst creating tough macroeconomic headwinds for business finances. Sales fell 3.2% month-on-month in December 2023 in what is usually one of the busiest times of the year.
Against this backdrop, retailers should be looking for every opportunity to boost sales, by getting to know their customers better.
Read the full article at British Retail Consortium to find out more on why personalisation matters, driving an omnichannel experience, making the most of data, and transforming the customer experience.
