British Retail Consortium feature – How can retailers get future ready voice communications ahead of the PSTN switch-off?
By January 2027, every organisation in the UK still relying on the Public Switched Telephone Network (PSTN) must complete their migration to a modern voice solution. While this deadline might seem like a purely technical milestone, for UK retailers it marks a much more significant strategic inflection point.
The end of the PSTN era forces businesses to take action. But beyond compliance, it presents a once-in-a-generation opportunity to reimagine voice and communications platforms, not just to maintain operations, but to improve customer experience (CX), enhance operational efficiency, and build a more future-ready retail organisation.
So, how can retailers approach the switch-off as more than just a necessary upgrade? And how can they use it as a springboard to transform voice communications into a source of long-term advantage?
Read the full article at British Retail Consortium to find out more!
