Customers rarely think about compliance, until it gets in their way. The best security measures, are almost invisible and protect every transaction and conversation without users knowing they’re there. But when compliance becomes too visible – such as by slowing interactions or forcing re-authentication – customers notice. And when they notice, they leave.
This is the delicate balance every Contact Center must strike: building systems that provide visible assurance of security, while keeping the underlying protection invisible. Done right, compliance builds trust. Done poorly, it creates friction, and that friction quietly drives customers away.
Read our latest article in the Call Center Times to find out more!
Finn is Global Channel Sales Manager at IPI with extensive experience of direct, indirect and channel partner sales.
Finn is a customer focused professional with the skills, charisma and gravitas to develop excellent client and channel relationships to drive positive outcomes. He thrives by working with customers and colleagues in a fast paced environment where we can achieve success together. He specialises in SaaS, CCaaS and digital communications technology services to diverse global industries.
