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An IPI Spotlight Event

Wednesday 1st October 2025

The Lowry Hotel, Manchester

The countdown is on...

From super-agents to super-intelligent operations – your AI origin story begins here.

 

Join us for AI: The Next Evolution of Heroism, a bold, immersive experience designed to unlock the superpowers of your people and your platform.

This event is the next chapter following our much-loved “Unleashing the Hero Within Your Agents” experience. But this time, we go deeper – spotlighting how AI isn’t replacing your heroes, it’s enhancing them. Think mutation over substitution; augmentation over automation.

Explore how empowered agents, visionary leaders, and strategic AI technologies unite to form a league of next-gen CX champions. With hands-on demo labs, expert-led roundtables, real-world client stories, delivered through our signature Evolution Chambers Mission Rotation, you’ll gain the tools, insight, and inspiration to lead your organisation’s AI transformation from the inside out.

 

Click the tabs to expand & explore each session

Refreshments and registration

Arrive at HQ, collect your mission pass, and connect with fellow CX heroes-in-training over fresh coffee and breakfast. This is your chance to network, settle in, and get ready to begin your AI origin story.

Welcome to Your AI Origin Story

Your journey begins here. In this opening briefing, discover how AI is reshaping the contact centre landscape and why the future belongs to those who can unite human ingenuity with machine intelligence. Meet your mission leaders and uncover how today’s event will help you unlock your next evolution.

Host:
Dave Glasgow, Sales and Marketing Director

Panel – The Market Forces Shaping the AI Hero Age

The Contact Centre industry is undergoing rapid transformation and AI is at the heart of it. Our panel of industry experts will set the scene, exploring the market trends, disruption points, and customer experience shifts defining this new era. Learn why AI adoption is no longer optional, and what it means for leaders, agents, and customers alike.

Hosts:
Craig Farley, Head of Solutions Consulting
Steve Murray, CX Solutions Director
Steve Morrell, Managing Director at ContactBabel

Power-up Break

Recharge, refresh, and prepare for your mission rotations.

Evolution Chambers Mission Rotation

Step into the Evolution Chambers. Immersive breakout experiences designed to unlock your AI superpowers across five core traits: Awareness, Strategy, Precision, Insight, and Resilience. Rotate through each 25-minute mission zone, gaining practical knowledge, real-world examples, and powerful tools to accelerate your AI journey.

Chamber 1: Awareness

AI Readiness Check

An open, honest discussion exploring your organisation’s AI maturity. Share blockers, fears, and challenges while gaining a clear picture of where you are today and what needs to happen next to kick-start your AI transformation.

Host:
Craig Farley, Head of Solutions Consulting
Chamber 2: Strategy

Path to power – Clearing the way for your AI evolution

Discover IPI’s proven framework for building a successful AI strategy. Learn the key steps to align technology with your business goals, remove roadblocks, and gain the confidence to lead AI-driven change.

Host:
Annabelle Goymer, Head of Success
Chamber 3: Precision

AI in the field – with Genesys

Experience a live demonstration of how Genesys technology can deliver laser-focused precision in customer interactions. See how AI-driven routing, automation, and insights can transform both efficiency and customer satisfaction.

Host:
Gerard McGlynn, WEM Consultant
Chamber 4: Insight

Real-world heroes: Liberata’s evolution in action and lessons from the frontlines

Learn from Liberata’s real-world AI journey, from adoption to measurable results. Hear their lessons from the frontlines, discover best practices, and take away practical advice you can apply to your own CX transformation.

Host:
Rachel Hulme, Operational Support Manager at Liberata
Chamber 5: Resilience

AI in the field – with ElasticCX

See how ElasticCX equips your team to recover quickly and effectively from service disruptions while protecting customer trust. This hands-on demo reveals how AI-driven service recovery can safeguard relationships and turn challenges into opportunities.

Host:
Iain Bennett, AI Technical Solutions Consultant

Refuel Lunch

Recharge your energy levels and connect with peers over lunch. Share insights, ideas, and mission learnings from the morning.

Hero Debrief: Charting Your Next Move

Bring your mission full circle. In this closing session, we’ll distill the day’s key takeaways, identify your organisation’s next AI evolution steps, and give you the inspiration to take your learnings from concept to action.

Host:
Dave Glasgow, Sales and Marketing Director

Dave Glasgow

Dave Glasgow has been part of the IPI family since its inception, joining from his role as Divisional Director at ML Integration. Initially taking on the position of Sales Director, Dave moved into the role of Strategic Partnership Director in 2020, where he successfully drove key partner relationships and oversaw the IPI contact centre practice.

In his current position as Sales and Marketing Director, Dave brings over 25 years of experience in contact centre sales and leadership to shape IPI’s go-to-market strategy, drive revenue growth, and strengthen brand presence.

He continues to play a pivotal role in managing and expanding IPI’s relationships with strategic partners, ensuring alignment between sales and marketing to deliver maximum value to clients. Notably, in September 2023, Dave led the campaign that resulted in IPI being named Genesys Innovation Partner of the Year.

Steve Murray

Steve Murray is IPI’s CX (Customer Experience) Solutions Director, with responsibility across product, commercial and development functions.

A CX expert and technologist with over twenty years’ experience, Steve has worked both partner and vendor side at some of Europe’s biggest contact centre integrators and at the world’s largest workforce optimisation and analytics vendor. His focus has been on pioneering the development of AI, self-service and compliance technologies for the contact centre space and he was recently awarded a patent for the co-invention of a revolutionary fraud prevention tool for contact centres.

Passionate about helping organisations realise the promise that technology makes, he is a regular contributor and speaker at CX and contact centre events around the world.

Craig Farley

Craig Farley is the Head of Solution Consulting at IPI.

He has over 20 years of experience working in Contact Centre operations and leadership, putting him in the perfect position to advise and consult on the best ways to optimise your current Contact Centre environment.

With over two decades of experience in the dynamic world of contact centres, Craig has seen the industry evolve, and has evolved with it. His journey began with hands-on operational roles, focusing on technology, resource planning, and leadership.

Throughout his career, Craig had the privilege of collaborating with global brands, empowering them to harness cutting-edge technology and streamline their operations. Today, Craig leads Solution Consulting at IP Integration, where we leverage our extensive industry experience to help clients deliver exceptional customer experiences.

Steve Morrell

Steve Morrell is the Managing Director of ContactBabel, which was founded in 2001 to provide high-quality research and analysis to the UK & US contact centre industries.

He has written hundreds of research reports and his opinion on contact centres has been featured on the BBC, ITV, Sky, the Guardian, Forbes.com and the Financial Times. He has also advised the UK government on the effect of offshoring on the UK economy.

Annabelle Goymer

Annabelle Goymer is the Head of Success here at IPI, specialising in Customer Success, Training and Enablement and Consulting to support clients in achieving their financial and service goals across digital and multi-channel landscapes.

Annabelle has over 25 years of experience within the Contact Centre industry across a number of roles including operational leadership, strategy consultant and programme management.

Gerard McGlynn

Gerard McGlynn is IPI’s Workforce Engagement Management Consultant.

With over 14 years experience across contact centre operations environments, Gerard comes from a Planning background within Real Time Management & Operational Incident Management in the Telecommunications industry.

Throughout his career he has dedicated his time to ensure that Contact Centre’s are equipped to perform to the best of their abilities within fast paced, time critical environments

Gerard moved into consulting in early 2021 and has delivered transformational programs for some of the UK’s biggest brands and is our resident contact centre and WEM expert.

Rachel Hulme

Rachel Hulme is the Operational Support Manager for Liberata Customer Services.

She has over 20 years’ experience in Contact Centres from retail, finance and most recently the public sector for some of the largest in-house and outsourcing companies in the UK. Rachel’s years of experience has enabled her to ensure Liberata deliver quality service to its customers on behalf of their clients, utilising technology to train and develop colleagues to quality monitoring and ensuring continuous improvement is the key to success to deliver first contact resolution is delivered to each and every customer.

People is Rachel’s passion, understanding the importance of investing and equipping colleagues with the right tools to be able to resolve a customer’s query to recognising and rewarding outstanding performance and behaviour.

Iain Bennett

Iain Bennett is a dedicated Solutions Consultant at IPI, passionate about bridging imagination and reality through innovative, customer-centric solutions.

With expertise in AI and contact centre technologies, Iain specialises in configuring chatbots across multiple platforms, utilising tools like Google Dialogflow and Genesys.

A seasoned prompt engineer and conversational designer, he excels in creating seamless, engaging interactions that drive business efficiency and customer satisfaction.

His notable achievements include pioneering the world’s first AACC Workspaces and EWC deployments in collaboration with Avaya. Iain holds certifications from Google, Microsoft, Genesys, and Avaya, reflecting his commitment to staying at the forefront of technology.

Epic feedback from previous events

Unleashing the Hero within your Agents

Take a look at our previous ‘Unleashing the Hero within your Agents’ event from June 2024 at the Etihad Stadium in Manchester. Attendees learned valuable insights, actionable tips, and best practices for empowering agents, enhancing efficiency and customer satisfaction and best practices for Workforce Management.

Unleash the superpowers of empowered agents, visionary leaders, and AI intelligence on 1st October!